An AFDAL deployment lead reviews every activation.

Solutions

17 modules. One engine. Activate one or all.

Every module shares the same combinatorial engine, data layer and AI orchestrator. Four are exclusive to AFDAL because they depend on data only AFDAL operates.

Acquisition

Capture mortgage demand online and turn it into qualified leads.
Marketplace · Intelligence Network · screenshot

Marketplace · Intelligence Network

★ Exclusive

A consumer mortgage marketplace with our avatar AI advisor, run in each market. Borrowers compare every lender for free; lenders get qualified leads. Every simulation also feeds the market data behind Score, Copilot, Pulse and Spark+.

  • ≈ 80M MAD funded per listed bank, at no acquisition cost
  • Co-branded with property portals (Mubawab, Avito)
  • Same framework, replicable in any market
Morocco: afdal.ma · 1.3M+ simulations · 5,000+ offers · 12 banksTry the demo

Quest

Managed service

White-label digital acquisition funnel, proven on Afdal.ma, with a contractually guaranteed cost per lead.

  • Self-run or fully managed campaigns
  • No account creation, simulation in <30s
  • 100% of leads and data stay with the bank
CPL cut 3× to 10× vs. mortgage ad benchmarks
Spark+ · screenshot

Spark+

Algorithmic pre-attribution: the engine computes max amount, down payment and best offer before the borrower types anything. Plus cross-comparator retargeting.

  • Widget on the bank's app home screen
  • Push campaigns to eligible customers
  • Employer and foundation conventions activated
In production since Q4 2025Try the demo

Simulation & conversion

From instant pre-approval to signature: simulate, score, personalize, convert.
Simulator · screenshot

Simulator

The white-label combinatorial engine: every eligible offer × term × insurance × option, ranked by total cost, with a branded pre-approval in under 30 seconds.

  • Twin and triple loans: 25×25 term matrix
  • ADI/MRH in every scenario
  • Branch, app, web, developers, foundations
+49% origination · −66% time to approval (CIH Bank)Try the demo
Score · screenshot

Score

Best-rate guarantee for borrowers and a competitiveness score for real-estate developers, built on AFDAL's comparator data.

  • Removes the reason to shop elsewhere
  • Developer-facing co-branded badge
  • Refreshed against 12 banks
Score shown to developers only when the bank's offer winsTry the demo
Copilot · screenshot

Copilot

Real-time competitive intelligence for loan officers: where the offer stands against 4,000+ market offers, and what to do next.

  • Live competitiveness score per offer
  • Negotiation arguments backed by data
  • Hands off to Waiver in one click
Competitive offer → closing guidance · weak offer → AI-prefilled waiverTry the demo
Waiver · screenshot

Waiver

Digitized rate-exception workflow: a waiver request pre-filled on the best market offer Copilot found, within each banker's authority level.

  • Banker authority levels enforced by the engine
  • Auto-sync to the bank CRM
  • Full audit trail, broker tagging
Live on cihcredit.maTry the demo
Connect · screenshot

Connect

Partner-program activation: real-time eligibility checks against employer, association and foundation registries, with the mandatory affidavit triggered automatically.

  • A multi-day process reduced to <30 seconds
  • WebView on partner intranets
  • Co-branded campaigns with measurable pre-approvals
Web service built with Fondation Mohammed VI (500,000 members)Demo

Processing & signature

Industrialize file processing, from assembly to funding.
Vault · screenshot

Vault

From simulation to signature in one digital journey: dynamic document checklist, OCR, predictive approval and funding dates, e-signature.

  • Checklist generated per profile and project
  • Banker validates each document
  • Timeline recalculated continuously
Target: same-day, from simulation to fundingTry the demo

Rescue

★ Exclusive

From empty screen to opportunity: when a simulation says 'not eligible', Rescue recomputes every combination from minimal inputs, standard then exception terms.

  • Works on any channel via API
  • Max capacity, min down payment, min/max term
  • Hands off to Waiver when needed
Beta on cihcredit.ma · projected +15–25% on previously lost filesTry the demo
Credit desk & CRM · screenshot

Credit desk & CRM

Managed service

A white-label mortgage credit desk on Salesforce, set up or co-piloted by AFDAL, in a hybrid human × AI model.

  • Follow-up dashboards by segment
  • Simulator ↔ CRM web service, VoIP
  • Live at Bank of Africa and Crédit Agricole du Maroc
CIH Bank: started with 3 advisors, ~40 autonomous today

Steering & data

Run production on data, forecasts and team engagement.

Forecast

★ Exclusive

Predict production instead of observing it: the first funding forecast that includes simulations not yet in underwriting.

  • 3 weighted layers: funded · in underwriting · simulated
  • BANT scoring by status, channel, profile
  • Salesforce reporting
Network steering on a 9–12 month horizon (vs 3–4)Try the demo
Pulse · screenshot

Pulse

★ Exclusive

Competitive-intelligence console for retail leadership: three exclusive indices, what-if pricing before rollout, borrower demand portraits.

  • Competitiveness · Preference · Eligibility indices
  • Cohort heatmap, profile × term
  • Built-in conversational AI analyst
Standalone · no IT integration requiredTry the demo

Gamify

Adoption console shipped with every deployment: 5-level funnel, named drill-down, configurable rewards from HQ to the individual advisor.

  • Active users, simulations, conversion, time to yes
  • One-click nudges to inactive advisors
  • Belts and rewards set by the bank
Drill-down: national → region → branch → advisorTry the demo

AI & services

The agentic AI that orchestrates the suite, and the team that deploys it.
Agentic AI · screenshot

Agentic AI

AI master

The voice-and-avatar advisor that orchestrates every other module through tool calls, from first contact to funding, with human escalation built in.

  • Web, app, branch kiosk, phone, WhatsApp
  • Arabic, French, Darija, English, Spanish
  • Never invents a number
Live as Fadila (Bank of Africa) and Amal (Bank Assafa)Try the demo

Managed services · PMO

Managed service

A dedicated AFDAL team to deploy, optimize and train, by channel: online acquisition, branches, developers, credit desk, leadership.

  • Adoption and funnel co-piloting
  • Partner and convention onboarding
  • Business plan and OKRs per channel
Engagement in person-days per monthTry the demo

Activate AFDAL for your institution.

Choose your modules, get sandbox keys and an embed snippet in minutes. A deployment lead joins you for go-live.